CEO of Ferrazzi Greenlight Keith Ferrazzi provides frank & controversial recommendations for Understanding the Sales/Customer RelationshipNew York, NY - July 24, 2014 - SarderTV, the media company created by Russell Sarder, CEO of NetCom Learning, experts in IT and business education, has added a new video presentation by Keith Ferrazzi. In conjunction with Inc. Magazine's Owners Business Council, SarderTV has provided the keynote presentation by Keith Ferrazzi, CEO of Ferrazzi Greenlight, and bestselling author of Who's Got Your Back and Never Eat Alone, from a recent Business Owners Council meeting. Keith Ferrazzi's company Ferrazzi Greenlight is a Los Angeles based strategic consulting firm which is also associated with Greenlight Research Institute. His organization works with many of the Global 3000 including: General Motors, American Express, Merrill Lynch, Thomson Reuters, Procter and Gamble, Deutsche Bank and the Royal Bank of Scotland. Using methods that include the use of principles from both relational and collaborative sciences, the firm works to improve sales, team performance and transformational change. The keynote presentation from the Business Owners Council is called "Understanding the Sales/Customer Relationship." "We are very honored to be able to present this keynote presentation by Keith Ferrazzi from the Inc. Business Owners Council," said Russell Sarder, CEO of NetCom Learning. "Keith is very passionate about helping organizations and individuals succeed and he brings both experience and a deep understanding of human nature to the conversation," said Sarder.
In a presentation that is energetic, never dull and very frank, Keith Ferrazzi challenges his audience of business owners and entrepreneurs to look at sales and customers in a new light.According to Ferrazzi, you need to be a concierge to your customers to be successful. In the presentation he talks about his philosophy that to grow a business you need to stop trying to sell your customers something and serve your customers instead. When he stopped trying to sell to his customers and decided to try listening and trying to figure out what his customers needed from him is when his business doubled, Ferrazzi states. He explains that it is all about the relationship between the sales person and the customer and that what it often comes down to is helping the buyer advance his career through providing solutions that enhance their prestige.
The release of this video aligns with SarderTV's own foray into the conversation about customer relationships. On September 18th, the popular media channel which boasts over 175,000 views on YouTube, will be hosting "Learning From..." Customer Experience. The event aims to continue the SarderTV mission to promote learning, and promises to change what professionals know about the customer experience. Guests will include experts, authors and CEOs discussing the numerous challenges faced by businesses as they try to build customer-facing organizations in the 21st century. Tickets are currently available on Eventbrite: http://www.learningfrom.eventbrite.com.According to Ferrazzi, CEOs, business owners and company sales personnel have to be the kind of people that customers want to hang out with and form a working and friendly relationship. If you are not that kind of person, and according to Ferrazzi many entrepreneurs are not, then in his words, "Get a shrink and call them a coach and learn to open yourself up to others."
Also covered in the presentation is advice on hiring employees, keeping employees through the use of peer-to-peer coaching and support groups, and don't network - ask for help. Companies that have hired Ferrazzi Greenlight as a consultant organization are quick to sing their praises. Recently a Vice President at British Telecom credits Ferrazzi Greenlight with delivering $1.1 billion in new work and $3.7 billion in the pipeline.SarderTV offers provoking, educational and candid interviews for entrepreneurs and professionals to use as self-development tools. The database is part of the international 'Learning Movement' created by Russell Sarder to help spread knowledge and inspire a passion in lifelong learning. Operating on the premise that motivated individuals can learn from the experience, the success and the mistakes of others, SarderTV provides a unique opportunity to see and hear influential personalities talk about the subjects that matter to them. Some of the past interviewees have included Ira Neimark, former CEO of Bergdorf Goodman, Susan Davis, CEO of BRAC USA, and Dan Hoffman, President and CEO of M5 Networks.
This is one presentation you will not want to miss - check out Keith Ferrazzi's talk at SarderTV.SarderTV is currently seeking leaders to interview and is targeting leaders from Fortune 500 companies and exceptional public figures like Bill Clinton, Oprah Winfrey, Jim Collins, Bill Gates, Warren Buffet and many more. According to the National Venture Capital Association, more than 30 percent to $600 million this year has been invested in Web-based education. For investors seeking an opportunity to participate in a multimillion dollar idea SarderTV presents an excellent investment. Investors interested in becoming a part of SarderTV are invited to get in touch via email at: email@example.com.
About Sarder TVSarderTV is a media company that produces exclusive educational programming with top leaders in their industries, as well as motivational videos encouraging the public to succeed in their personal and professional lives. Russell Sarder, CEO of Sarder TV, has interviewed a series of leaders who have shared their experiences and how they were able to achieve their success.
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