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SEO Manager

Position Overview:

We are looking for a leader, manager and teacher to remotely direct our SEO team. Only apply if your skill set and knowledge make you the industry top. Must be a master of all types of internet marketing.

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Job Description:

    • Create SEO strategies
    • Create and manage process of onsite and offsite optimization for our sites.
    • Order content, images and ad buys
    • Manage link building and results for each site
    • General department management hire, train and budget
    • Responsible for optimizing all search engine and onsite search results for customer-facing web properties.
    • Includes creating and developing well-written, well-researched copy for search-related online marketing activities, implementing SEO best practices both technical and non-technical, improving search results offsite and onsite.
    • Present specific products and services by leveraging targeted industry-specific keywords and phrases that drive top rankings in the main search engines.
    • Optimize onsite content for external and internal search engines.
    • Work with development team to define algorithms to present most relevant onsite search results for every search.

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Key Responsibilities:

    • Convey key attributes in marketing copy creation and development in association with various internal departments and stakeholders.
    • Ensure the company value proposition and unique selling points are on brand, engaging to the target audience, and are optimized for top search engine rankings.
    • Assist in copywriting development for paid SEM projects such as banner copy, pay per click text ads and retargeting.
    • Update/modify/manage search engine tools and services to ensure consistent search engine growth and visibility.
    • Analyze onsite customer search terms and search results, including customer paths through search results and use of faceted navigation.
    • Recommend and manage updates to the search algorithm to optimize search results for all search terms.
    • Manage internal tools and business processes that optimize the onsite search experience.
    • Establish and implement product data standards, guidelines, and best practices in order to optimize the onsite keyword search accuracy.
    • Research clean, concise and persuasive content to be used within SEO and SEM campaigns based on company branding, digital best practices, current market trends, and UX best practices.
    • Develop search measurement plans and dashboards; monitor and report on search engine and onsite search metrics and KPIs.
    • Benchmark the onsite search experience versus competitors.

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Skills and Qualifications:

    • Bachelor's Degree or equivalent.
    • 5 years of digital marketing and SEO experience.
    • Ability to develop well-written, well-researched copy for search-related online marketing activities.
    • Ability to implement SEO best practices both technical and non-technical.
    • Ability to work with development team to define algorithms to present most relevant onsite search results.

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Salary Range:

Depends on qualifications and experience. Please include your expected salary on your resume.

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To Apply:

    • Please send your cover letter and resume to jobs@netcomlearning.com with the specific job position of SEO Manager in the email subject.
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